Signal
A new product, one page, not much time. It needed to stand next to Vouch without standing in its shadow.
Signal is a Vouch product — an AI-powered recruiter tool that creates personalised landing pages for candidates, combining a video introduction with tailored role details for each prospect. The pitch: cold outreach gets ignored; Signal helps it land.
It arrived as a brief in late 2025 and needed to move fast. One page, a clean identity, something that could sit alongside Vouch while holding its own.
Identity
The palette was deliberately bare: black, near-black, and white. Restrained enough to make room for the one thing that isn't.
That thing is what I called the "noise in the signal" — a colourful amorphous blob, heavy with grain, used as a background device throughout. It appears behind key sections on the site, inside text masks, and in video backgrounds. The single moment of colour in an otherwise stripped-back identity. A visual metaphor that earns its place because it's also doing structural work.
Site and imagery
I took over development of the Webflow site from an external developer and saw it through to completion — alongside producing all the imagery on it: product visuals, walkthrough videos, and intro pieces.
The whole thing came together fast. Which, given what Signal is designed to do, felt right.