In October 2018, on the busiest weekend of the year, Simon & Schuster released The Unknown Kimi Raikkonen, an authorised portrait of the Formula One driver.

I had to create a print advert for the launch that would be featured in the world’s best-selling F1 magazine , F1 Racing magazine (issue no.272), along with a set of display ad banners for the digital campaign.

The marketing team at Simon and Schuster had a good idea of the direction they wanted to go in. I worked with them to finesse their concept and create final artwork that captured the look they were after.