Ian Cook
F1 Racing magazine spread Display advertising suite Print ad alternate

Simon and Schuster

Role Designer
Year 2018
Scope Print, Display Advertising

In October 2018, on the busiest weekend of the year, Simon & Schuster released The Unknown Kimi Raikkonen, an authorised portrait of the Formula One driver. I had to create a print advert for the launch that would be featured in the world's best-selling F1 magazine , F1 Racing magazine (issue no.272), along with a set of display ad banners for the digital campaign.

Print and digital

The marketing team at Simon and Schuster had a good idea of the direction they wanted to go in. I worked with them to finesse their concept and create final artwork that captured the look they were after.