Signal
Signal is a Vouch product — an AI-powered recruiter tool that creates personalised landing pages for candidates, combining a video introduction with tailored role details for each prospect. The pitch: cold outreach gets ignored; Signal helps it land.
It arrived as a brief in late 2025 and needed to move fast. One page to build, a clean identity to create. Something that could sit alongside Vouch but also stand out.
Identity
The palette was deliberately bare: black, near-black, and white. Restrained enough to make room for the one thing that isn't.
That thing is what I called the "noise in the signal" — a colourful amorphous blob, heavy with grain, used as a background device throughout. It appears behind key sections on the site, inside text masks, and in video backgrounds. The single moment of colour in an otherwise stripped-back identity. Which is exactly why it works.
Site and imagery
Beyond the identity, I finished the development of the Webflow site handed to us by an external developer, and produced the imagery on it — product visuals, walkthrough videos, and brief intro pieces.
Everything came together quickly — as did the product itself. It was a small project, but a useful reminder of how fast you can work and ship something that can have instant impact.