Postman Jack
Postman Jack is a startup in Sydney, looking to sell clothes and accessories branded by suburb.
Identity
I worked with them to clarify their brand mission — products that represent a neighbourhood with a sense of that place and its people.
With that in mind, I steered away from postal imagery (which had been suggested) to avoid any confusion with a delivery service. I landed on the postmark — it communicates where something comes from and opened up multiple directions from there.
I created two sets of assets: a clean version and one with a print-like texture to mimic the stamp found on a letter or package. They were thrilled.
Redfern concept
After completing the master brand, I wanted to go further and design branding for one of the suburbs they were planning to use. I opted for Redfern — a suburb with a colourful history and, at the time, my home of four and a half years.
The Aboriginal history of the suburb made the colour palette a straightforward decision: red, black and yellow. Two of my favourite techniques — isometric and halftone — both turned out to work well here.
Using the letter R, I built an isometric form to apply the three colours across its visible planes. The halftone pattern I used was more organic than geometric, which sits nicely against the clean lines of the R shape.