Ian Cook
Converge ANZ opening video
Converge ANZ event Instagram Stories mockup

Macquarie Capital

Role Graphic Designer
Year 2020
Scope Video, Motion Graphics, Brand, Presentation

I joined Macquarie Capital as a graphic designer and promptly became the go-to for video and motion graphics. Alongside branding, presentation support, and digital assets of various kinds, I produced fifty videos in almost as many weeks — a full suite of event promos, interviews, announcements, idents, and animations.

A small sample is here. More available on request.

Converge ANZ

Converge ANZ was Macquarie Capital's principal internal conference for 2020. I was part of the team that developed the event brand, but took the lead on video — eight pieces in total, from the teaser trailer to staff interviews to walk-in loops between presentations.

The opening video doubled in scope in the final week of production. Getting it across the line to universal praise from all levels of the company was one of the more satisfying moments of the role.

Podcast series

In Q2 2020, Macquarie partnered with Innovation Bay on a podcast series about emerging trends and technologies. My job was to promote them via social — short videos pairing animated type with audio snippets from each episode, for LinkedIn and Instagram.

I steered the art direction toward restraint, keeping the visuals quiet enough that the words did the work. I handled everything: audio editing, animation, and delivery across formats.