Ian Cook
Converge ANZ opening video
Converge ANZ event Instagram Stories mockup

Macquarie Capital

Role Graphic Designer
Year 2020
Scope Video, Motion Graphics, Brand, Presentation

Macquarie Capital is one of Australia's leading investment banks. I joined as a Graphic Designer and quickly became the team's lead for video and motion — producing fifty videos in almost as many weeks across event promos, interviews, announcements, idents, and animations.

Much of this work was internal and confidential by nature. A small selection is shown here; more is available to view privately on request.

Converge ANZ

Converge ANZ was Macquarie Capital's principal internal conference for 2020. I was part of the team that developed the event brand, and took the lead on video — eight pieces in total, from the teaser trailer through staff interviews to walk-in loops between presentations.

The opening video doubled in scope in the final week of production. It landed to universal praise across all levels of the company — which, given the timeline, felt like the right kind of result.

Podcast series

In Q2 2020, Macquarie partnered with Innovation Bay on a podcast series about emerging trends and technologies. My job was to promote them via social — short videos pairing animated type with audio snippets from each episode, for LinkedIn and Instagram.

I steered the art direction toward restraint, keeping the visuals quiet enough that the words did the work. I handled everything: audio editing, animation, and delivery across formats.