Ekas is a marking research company in North Sydney.

I came onboard as they had three research panels and a new platform that they needed fresh branding for - Apple A Day, Select Opinion Leaders, Medical Opinion Leaders and Possie. It was a complex but exciting project working across all four streams, and the breadth of the work required inspired me.

Sadly, because of a shift in circumstances late in the project, only of a portion of my submitted work ended up being used, and in most cases applied poorly. Though ultimately I was disappointed by the outcome, I was proud of what I had produced and how I had gone about it.

It was a great learning experience for me and why I include it here.