Bauer Media
Bauer Media — now Are Media, following a rebrand in 2022 — was one of Australia's largest magazine and media publishers. Engage was an internal audience development training initiative, and they brought me in as a freelance designer to create an identity that would work across presentations, emails and digital documents — recognisable enough to stand out in inboxes and around the workplace, but clearly connected to the company it belonged to.
Identity
The approach was to anchor Engage to the Bauer brand using the primary blue from the parent identity — giving it instant legitimacy as an internal programme — then introduce a contrasting pink to signal that this was something distinct. Bold type and a confident use of colour kept it simple enough to apply quickly across formats while giving it enough presence to be immediately recognisable.