Ian Cook
Engage horizontal banner Engage logo on pink Engage Instagram poster mockup Engage pink background motif Engage mark variations Original identity concepts

Bauer Media

Role Designer
Year 2019
Scope Brand, Identity, Digital

Engage is an audience development training initiative at Bauer Media Australia. They brought me in to develop an identity that would work across presentations, emails and digital documents — fresh, modern, and built to stand out in inboxes and around the workplace.

Identity

Early concepts below. The final direction leaned into bold type and a confident use of colour — simple enough to apply quickly across formats, distinctive enough to be immediately recognisable.