The Actuaries Institute
At the Actuaries Institute, I worked as a Digital Media Specialist and later as the Brand and Content Manager. My responsibilities covered brand, graphic design, video, motion graphics and content marketing strategy across the Institute's web properties. It was one of my first experiences of working with a defined and segmented audience.
Actuarial Sprint App
At short notice, I was tasked with creating branding and marketing collateral for Actuarial Sprint, a new app aimed at actuarial students.
The logo had to stay close to the Institute's master triangle. After a few iterations that strayed too far, I applied a gradient to a rounded triangle version — keeping the connection to the master brand but making it feel fresher and less formal.
I created onboarding screen imagery, promo videos, web graphics and print flyers for events at universities and colleges.
Events branding
One of my main responsibilities was producing identities for the major events held every year. I pushed away from the static stock imagery that had been the default — using adaptable graphic shapes that could flex across multiple touchpoints and actually reflect the event themes.
Big Data Campaign
In late 2016, the Actuaries Institute released a Green Paper on Big Data and its impact on the insurance industry. We tied the launch to the major 'See What We See' campaign.
I played several roles across the rollout: art direction for the Green Paper, web layout, and leading the production of four short contributor videos explaining the key themes.
The result was the Institute's most successful paper launch — and their most visually accomplished.
Logo animation
Simple, but an example of spotting the opportunity. Video content was growing at the Institute with no consistent branding applied to it. I produced a short ident in After Effects to bookend every video being made.
The first thing I produced at the Institute, and overall the most used.