Hey, I'm Ian.

I'm a designer and creative lead, but I couldn't be just one thing. That's why I describe myself as an obsessive generalist — I want to try everything, and my varied experience across brand, motion, video, digital, and content gives me a viewpoint on the design process that purely specialised designers don't have.

My career has taken me through sales, marketing, brand management, graphic design, and video production — across multinational companies, state government, startups, and freelance. That breadth isn't accidental. It's the thing I keep returning to as my strongest asset.

My approach is always measured, open, and forward-looking. I want to combine compelling art direction with the exacting principles of design — with a sprinkling of chaos where I can afford it. Education and meaning are the two constants: I'm driven by curiosity, and by work that earns its existence.